"Timber Trailblazer: Cindy Stewart's Monster Tree Franchise"

This podcast is about a couple's experience of investing in a business opportunity with Monster Tree Service. Initially, the couple worked with a franchise consultant like myself to find their potential match for a business. They rejected the idea of a food business, as their families had previously been involved in food and they were familiar with its demanding schedule.

The consultant suggested five potential businesses, with Monster Tree Service being the top match. Despite not having previous knowledge or interest in trees, they were advised to seriously consider each option without immediate dismissal. They followed this advice and embarked on a thorough exploration of each potential business.

Eventually, they decided that Monster Tree Service was the best fit for them. They had to move quickly due to the seasonal nature of the business and an incentive during COVID-19 that offered to cover the first six months of an SBA loan if they opened by a certain date. Their readiness to leave their previous jobs also played a role in their decision.

While they did not have much initial knowledge about the tree business, they found that the model of Monster Tree Service appealed to them. They appreciated that it filled a gap in the market between large corporations and small, unprofessional operations. The company's model is designed for people with a background in sales and business, which they had. The investment was large, requiring a significant amount of capital for equipment, but they saw it as a valuable asset and used their savings to cover the cost. The couple noted that the resale value of the equipment remained high, reducing their financial risk.

They have both been very active in their church and have hired and trained young men to work in their franchise. They feel like they are doing God’s work by making a difference in their local community.

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Your Amazing Itty Bitty™ Considering a Franchise Book: 15 Key Steps to Find Your Perfect-Match Franchise Paperback – January 27, 2023

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